The Hidden Opportunity For Three Times More Effective Customer Profiling

Strategy is often a missing piece in digital media campaigns or in the related digital experiences such as website copy and design, or the social media page set up.

At the heart of good strategy is an understanding of who the real customer is and not just following an existing set of demographics on auto-pilot. If we get the strategy right then the performance at every step along the way is maximised.

Let’s explore how we can learn from a strategic shift that was 300% more accurate at targeting the potential customer for Tourism Australia.

If we can get closer to the real customer then the performance of the digital media spend will be optimised, and once they’re on your assets such as the website or the social media pages it will improve conversion rates too.

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