Australia’s real customer (not the one your agency thinks)
Much of the advertising and marketing industry is on auto-pilot when it comes to market segmentation and old habits are just engrained in unconscious bias. Here’s a challenge to all marketers – How long ago was it that you really asked hard who your target market is? Is it still current? Does it really reflect the true Australian customer? Are you missing out on connecting with the real customer? Are you in diversity oversteer?
More on LinkedIn here