Mixed colours of coffee cups

Is inclusion at the expense of brand performance?

TrinityP3 Blog: As a passionate egalitarian I’m on a mission to improve the marketing and creative process to ensure we’re more inclusive. The question comes up a lot, about whether being ‘politically correct’ is counter-intuitive to good marketing and hindering great ideas getting made. I get asked also whether if everyone took this strategic approach wouldn’t all brands muddy into sameness and have no point of difference? Does inclusion then hinder brand and creative performance?